Mariya Nurislamova first made her mark like a serial entrepreneur inside the splendor-tech Room. In 2014, she co‑Established Scentbird, a fragrance‑subscription company pitched given that the “Netflix for perfumes.” The platform promptly scaled to above seven-hundred,000 every month subscribers from the U.S. and Canada, offering entry to 800+ designer scents.
Less than her Management, Scentbird raised in excess of $25 million in venture money, participated in Y Combinator, and became successful by 2019, building once-a-year revenue north of $100 million with development of 45–fifty% 12 months-in excess of-12 months. Her guidance—to "begin tiny and in no way throw in the towel"—has resonated with a lot of emerging business people.
But beginning all-around 2018, Mariya launched a parallel facet to her persona: spiritual teacher, intuitive, channel, artist, and author. Launching the YouTube channel “That is Mariya”, she regularly provides guided meditations, Strength‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has developed to ~102,000 subscribers and one,200+ video clips, with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching roughly 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual id—enterprise CEO by day and spiritual guru by evening—not often intersected publicly until finally mid‑2024. That’s when Business of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “on the list of better… sources of understanding of 3D planet earth warfare”.
These sights ignited a wave of on-line backlash:
YouTubers including Keya’s Earth and Zachary Michael publicly mentioned they would no longer operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social websites people had been specifically appalled by promises that health conditions like cancer or AIDS could possibly be cured in per week, miscarriage was “a option,” and Bodily characteristics (e.g., crooked teeth, hair coloration) held spiritual significance.
However, Mariya continues to be resolute. She maintains her spiritual articles is separate from her CEO duties, stating she works by using only “Mariya” in spiritual channels to protect Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Method
Reliable Differentiation
Her fusion of corporate achievement and spiritual exercise sets her apart—creating a deeply particular brand with pathways into membership, retreats, non-public classes, and guided activities .
Scale and Strategic Self-control
Scentbird’s dependable advancement underscores her power to translate vision into operational reality, whilst her spiritual facet drives a likewise expansive information engine.
Group Depth
The consistency and intimacy of her material—guided meditations, Q&As, and Are living courses—foster strong Neighborhood bonds between followers searching for spiritual transformation.
Emerging Risks & Fractures
Model Status Threat
The spiritual material has created unease between influencers, prospects, and traders that are uncomfortable associating with these metaphysical narratives .
Articles Legal responsibility
Bold overall health claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams concerned about misinformation.
Cross‑Id Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities presently overlap—especially as a result of her involvement in Scentbird‑connected material and sponsorships.
Navigating the long mariya nurislamova scentbird run
Strategic Possibilities
Compartmentalize
Mariya could keep a clear boundary—retaining her spiritual id less than a definite identify and System though keeping Scentbird different and manufacturer-neutral.
Combine
By weaving spiritual and wellness features into her enterprises—such as scent + meditation kits—she could lean right into a wellness‑centric model evolution.
Make clear Messaging
Tonal stability—grounding her spiritual material with direction disclaimers or scaling back again controversial metaphysical claims—could broaden her enchantment and cut down friction.
Validation by Response
Regardless of backlash, Mariya continues to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 non-public transformational functions, on the internet channelling sessions at $three,000, and her 2021 guide seventy two Keys to Manifestation. Her followers’ constructive Amazon evaluations suggest her knowledge resonates deeply with numerous seekers .
Remaining Acquire
Mariya Nurislamova embodies a uncommon modern archetype: a enterprise-driven CEO by using a higher-stakes spiritual change ego. Her journey displays broader cultural convergence—where community figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievement attests to her business enterprise savvy.
That is Mariya demonstrates her potential to command focus and Establish deep emotional resonance.
The truth clash concerning these worlds—sparked by metaphysical pronouncements—poses equally hazard and chance.
Whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her subsequent actions may perhaps redefine what this means to become a founder while in the spiritual-tech period—layering ambition with authenticity in a brand name-new way.